Secret Foodies worked with Crafters Union to increase their consumer presence in Sydney and Brisbane and promote their new spritz range.

Lush foliage, pops of colour, leis, flowing spritzes and sweet tropical tunes. Secret Foodies x Crafter’s Union creates a Tropical Oasis in Brisbane’s West End.

Humid weather instantly channelled tropical vibes as guests arrived at Covent Garden in Brisbane’s West End. Secret Foodies and Crafters Union presented a Tropical Oasis-themed cocktail party to celebrate the launch of their new spritz range. The sounds of Fiesta Tropicale band lured people into a hidden garden at the back of the venue. A colourful balloon installation on entry created the perfect photo backdrop and guests were given leis and Secret Foodies masks as they entered.

Nothing beats the heat like a crisp spritz, especially when they’re ice cold and flowing all afternoon. Crafters Union have four different spritz to try- sparkling wine with lemon botanicals, sparkling pinot gris with apple & strawberry, sparkling rosé with blood orange and sparkling rosé with limes. As well as their rosé, sauvignon blanc and pinot gris wine.

As foodies mingled, friends cheered drinks, and some enjoyed a throwback dance to the macarena, a selection of fresh-flavoured canapes rotated through the room. Cucumber, crab and finger lime; House-cured wagyu beef on brioche, quail egg, and white anchovies were just two of the seven savoury canapes on offer. For sweet options, the chocolate truffles with lemon verbena jelly and raspberry powder quickly became a crowd favourite.

As the afternoon went on, foodies mingled, strangers became friends and tummies became content! Special thanks go to the Covent Garden team for making the day possible.

Thanks to our friends at Crafters Union for partnering with us on this fun event.

Check out photos from the event here.

Covent Garden
142 Boundary St, West End Brisbane, 4101
Covent Garden is open Tues- Sun 11am till late.

Key Objectives

  • Host an event in both Sydney & Brisbane
  • Attract media and influencers to try the spritz range and share content Create assets for Crafters Union to use on social media
  • Align with BWS in-store promotion
  • Showcase how fun and versatile the spritz cans are for events


  • 180 people attended

  • 110 in Sydney 70 in Brisbane

  • 2 post event articles

  • 1 tile in Sydney EDM

  • 2 dedicated Facebook albums

  • 10 Instagram posts

  • 2 photography shoots

  • 1 video

  • 80+ Instastories from guests

  • 20+ Instagrams from guests

  • Press coverage in Broadsheet, The Weekend Edition, Style Magazines and Arc